Skill catalogue
Pick one or more skills, then go to execute.
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data
Plans a diagnostic web app that compares reported attribution data with live-page tracking evidence and explains the variance. Use when building a tool that accepts a report and URL, then returns likely attribution issues and remediation steps.
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data
Creates a four-phase analytics data collection proposal covering acquisition, on-site behaviour, events, and reporting. Use when drafting proposals, statements of work, or implementation plans for analytics data collection.
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data
Maps an organisation's request onto a five-tier data maturity ladder and converts broad needs into scoped engagement options. Use when qualifying opportunities, clarifying analytics requirements, or deciding which solution level to propose.
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data
Audits Adobe Analytics, Adobe Launch, Google Tag Manager, and consent management on automotive websites. Use for tagging audits, tracking quality checks, KBA verification, consent validation, or data integrity diagnostics.
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comms
Formats business communication using the BLUF + 4 structure: Bottom Line Up Front, Situation, Analysis, Recommendation, and Next Steps. Use when drafting leadership updates, status reports, decision memos, or concise business recommendations.
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engineering
Plans a secondary-cloud augmentation strategy for existing cloud-native products while managing finite credit budgets. Use when evaluating Azure, AWS, or Google Cloud credits, or when extending a product with a secondary cloud capability.
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frameworks
Compares two or more options through weighted criteria, trade-off analysis, a recommendation, and a named failure trigger. Use when evaluating tools, platforms, vendors, strategic choices, or competing implementation paths.
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frameworks
Designs plans around declared constraints such as budget, team capacity, technology stack, timeline, and regulatory limits. Use when the operating envelope is already known and the solution must fit within fixed conditions.
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frameworks
Evaluates a plan or recommendation by testing assumptions, counterarguments, logical gaps, and alternative interpretations. Use before approval gates, executive reviews, strategic decisions, or high-impact recommendations.
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sales
Structures CRM optimisation across behavioural segmentation, CTA efficacy analysis, propensity scoring, and multivariate forecasting. Use when reviewing CRM programmes, audience segmentation, retention strategy, or lifecycle campaign performance.
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data
Applies a structured data operations methodology covering cloud architecture, insight operating systems, and strategic data operations principles. Use when designing data programmes, scoping engagements, building operating models, or improving analytics delivery.
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data
Designs a six-layer digital measurement architecture for enterprise platforms, from data capture through reporting and governance. Use when building or rebuilding analytics measurement strategy before launch or major platform change.
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operations
Builds an executive performance report organised across eleven source-of-truth domains. Use for periodic executive packs covering market position, digital reach, CRM, media effectiveness, and data quality.
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productivity
Plans a stable macOS file organisation system that preserves working paths for IDEs, code repositories, and active projects. Use for file cleanup, Downloads inbox clearing, home directory rationalisation, or long-term workspace organisation.
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frameworks
Breaks a problem into fundamental inputs, systems, and outputs so the solution is based on core mechanics rather than analogy. Use when scoping data pipelines, infrastructure choices, operating models, or workflow redesigns.
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engineering
Creates step-by-step implementation guides covering prerequisites, tools, configuration, commands, expected outputs, and verification. Use when producing instructions that a mid-level engineer can execute without additional interpretation.
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engineering
Plans migration of legacy web properties to modern component-based frameworks such as Next.js, Astro, or SvelteKit. Use for website modernisation, CMS exits, platform rebuilds, or framework-to-framework migrations.
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marketing
Produces strategic marketing performance diagnostics from monthly reporting, media plans, campaign data, and lead-quality signals. Use for monthly reviews, channel reallocation, lead quality analysis, or turning reporting packs into recommendations.
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comms
Structures communication according to the Minto Pyramid Principle: answer first, grouped supporting arguments, then evidence. Use when writing executive summaries, board papers, briefing notes, or documents that need clearer logical flow.
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marketing
Designs an end-to-end real-time personalised advertising platform using interest profiles and dynamic creative assembly. Use when planning real-time ad personalisation, audience decisioning, or creative orchestration platforms.
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productivity
Loads an operating context covering role, active projects, tooling, style preferences, delivery expectations, and working constraints. Use at the start of any conversation where output must align to a specific working context, voice, or project environment.
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operations
Tracks and advances a South African start-up funding pipeline across cloud credits, government grants, DFIs, angel investment, accelerators, and bank debt. Use for funding pipeline management, application tracking, or prioritising capital sources.
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frameworks
Produces a structured review of a business, product, programme, or capability across current state, weaknesses, opportunities, execution plan, and trade-offs. Use for strategic reviews, proposition assessments, operating-model reviews, or investment decisions.
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data
Plans a secure, SSO-gated web app for extracting, transforming, and analysing data from a cloud data warehouse. Use when scoping self-serve data apps, warehouse query tools, or governed analysis interfaces.